How in times of uncertainty I can provide certainty.
Why the housing market is always in and always matter.
Why a lack of inventory is creating an opportunity for you to sell your house.
What the true current value of your house is?
My goal is to sell your house as quickly, stress free, safely and for the highest price possible!
I specialize in raising the bar for real estate marketing by creating high-quality video/photography, 3D immersive virtual tours, unique websites, and online advertising which allows your property to be seen by more buyers. My blend of technology and proven marketing techniques elevate and separate your property from the competition . I focus on listings, this allows me to spend more time focusing on selling your house and doing what‘s best for you. I leverage the most emergent technologies and social media strategies to maximize exposure for my listings.
I design and implement a custom marketing plan for your house focused on three things:
1. Correct Pricing
2. Maximum Exposure
3. Value Differentiation
Michael DiFiore
Howard Hanna Real Estate
Results that move you!
Pricing is the most integral aspect of a fast, successful sale. Over pricing scares away potential buyers or makes sellers look desperate after lowering the price multiple times. Let us find the true market value for your home to ensure a fast and successful sale.
Creating an attractive and professional digital presentation of your property is crucial to help attract more buyers by providing a beautiful first impression.
We utilize the best and most social media marketing tools to optimize exposure for your home.
We exceed our customers expectations!
With our custom designed social media marketing plans,
by giving you a combination of high end, best in the industry platforms for marketing your home.
Simply put we do more then other agents!
The ability to virtually tour a home without having to leave the couch has completely changed the way buyers search for homes. Technology opens new possibilities for people who want to learn more about a property before scheduling an in-person showing.
Through a professional video tour, your audience will follow a guided video that walks them through the property they’re interested in. These professional video tours don’t replace in-person home tours but rather increase the home buyer’s interest in the property before they have a chance to tour it personally.
Floor plans that include precise measurements are excellent resources — not only do buyers appreciate them, but they’ve come to expect them when previewing properties.
The floor plan helps a purchaser save time by allowing them to decide if the layout fits their needs, and saves the seller time by not showing properties to buyers who wouldn’t purchase the home.
You would be doing yourself a disservice to not include a floor plan in your home’s presentation.
Consider the importance of the quality of photos in your gallery. You want the home to make a remarkable first impression. Most agents only take 25 photos to put on the Multi list, we offer the ability to have unlimited photos in our websites and storybooks. Another way we optimize exposure for your home.
I take sweeping shots of your home’s exterior and surrounding landscape using drone photography to capture the perfect shot.
Drone photos add an excitement factor to your listings. Video can be used to supplement our virtual tours or walkthroughs and show exterior features like patios and pools.
I create a 15-30 second teaser video that we use to bring the viewer to the full presentation. This can also be shared on social media and is more eye-catching than a static image.
When creating single property websites, it is important to keep in mind the potential buyer of the listing. Creating a fun and interactive page can be challenging without the correct technology and tools for your site. I pride myself on the highest quality images and videos for optimal results and full price offers.
Interactive brochures
Getting top dollar is about so much more than great photography
The secret to that success lies in my ability to attract buyers with a compelling, emotive story. My storytelling platform creates incredibly immersive experiences for homebuyers. The results? I am able to garner nearly 10x the amount of average engagement and sharing on your property than a typical online virtual tour.
You need more than a bulleted list of features to effectively sell a property. Home buyers may have an idea of how many bedrooms and bathrooms they’d like to have in their future home, but when they read a listing description, they want to develop a personal connection with the home first.
A listing description should tell a unique story about the home rather than simply listing its stats and features.
An inspection will let you know the condition of your home. With this knowledge you can decide what to fix to maximize your home’s value.
You can also go into the sale fully aware of issues that may concern buyers. Knowledge is power, especially in a home sale. Getting rid of problems before you sell is just plain smart!
How do I pique buyer interest? Give them a sneak preview of what a home looks like by virtually staging. Online staging saves time and money of physically staging a property. And a 2018 study of 4,200+ homes found 85% of staged homes sold for 6-25% more than unstaged homes.
We’ve implemented a company-wide digital strategy. We promote our value propositions and cutting-edge technology to home buyers and sellers on howardhanna.com. We’ve launched digital advertising campaigns on paid search, display, and social media that utilize market insights data coupled with persona targeting and keywords. We’ve seen extraordinary results that are out-pacing industry benchmarks.
Prospective homebuyers are no longer cruising in their cars on Sunday afternoon looking for open houses. Instead they are searching the internet from the comfort of their easy chair. Through the power of the Internet and with the power of our real estate virtual tours your house can be an Open House, 24 hours a day, 7 days a week.
5501 Baum Boulevard, Pittsburgh, Pennsylvania 15232, United States
Search listing coming soon
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